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by Webgold,
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A new WTO, IDB, and World Bank report counts a region that grew fast and still sells little of the world’s digital services. For a Trinidad and Tobago business, part of that gap is its own to close.
When Google answers the question itself, the business that gets found is the one the answer is built from. Webgold’s view is that Generative Engine Optimisation (GEO) will replace Search Engine Optimisation (SEO) for Caribbean businesses, and most of the region’s content isn’t built for it.
Handing over access was a reasonable act of trust. The business should still hold the root credentials, and a supplier worth keeping hands them over on request. Here are the five, and how to ask for them back without it being awkward.
Webgold audited all 163 blog posts that 15 firms competing for digital work in Trinidad and Tobago had live, and 78% named no author. Our own blog didn’t pass either. Here is what we changed, and what your business can take from it.
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