Whenever you read about websites online, you get an endless stream of information on increasing your customer base, mentions, content marketing, responsive web design, social media strategies and optimizing the mobile user’s experience.
If you are one of the many website owners who see all this stuff and have no idea what all this means, then it may be time to evaluate your current website and determine if it is effective in achieving your current business goals.
The web is constantly evolving and users are evolving just as quickly. They have come to expect a certain standard when visiting a website. If your site does not meet these standards, users are going to leave your site “twice as fast as they came”.
Test your site against these criteria and then decide if you need a redesign:
1. Is your content/are your pictures up to date?
2. Is your site responsive?
3. Do you have the functionality needed to support a content/social media strategy?
If you aren’t pleased with the answers to any of these questions then it may be time to think about a website redesign. Let’s discuss what you should expect when you do a website redesign and why redesigning is a good idea.
Redesigning your website includes updating the content. When your products or service offerings change, your site should change as well. Now is the time to update the presentation of your information–your content must be engaging and in a format viewers are used to seeing across the web. For example, in addition to high quality photos, you can add a video explaining how your product or service works and how easy it is for customers to use them. Incentivize potential customers to join your mailing list so you can communicate your products and services to them more directly and personally.
Ease of use on any device
Your websites need to look great and load quickly on smartphones, tablets, computers and any new device that comes in the future. Viewers need to get the full experience of your website no matter the device they are viewing from. Responsive design is no longer a thing of the future – it is what your website needs now.
Improved Search Engine Optimization
Search engines are always updating their algorithms and you want your site to rank well for the product or service you offer. SEO happens alongside your content update and responsive website design. Your new content must be written in a way that allows the search engines to easily identify your website and the products or services you offer. Also, with the ever increasing use of mobile devices to view web pages, some search engines rank your site higher if it is mobile friendly.
Your brand must be positively represented
When potential clients/customers visit your website, everything they see and hear should be consistent with your business image. They should quickly grasp what you offer and why they should buy from you. If they’re not impressed in ten seconds, you may have lost them for good.
Achievement of your business goals
You have a website for a reason. It is the best marketing tool available to business owners today. A successful website redesign includes a review of your business goals for the site. Just as the look and content of the site must be consistent with your brand, the design must be consistent with your business goals.
Redesign You Website Today
If your current website is in need of an upgrade or simply not attracting the business leads you were hoping for, then we can help. Call us at 628-4628 now for your awesome new website.