In today’s world where an online presence is deemed a necessity for one’s business, the choice for a small business’s online presence lies between a one-page website and the traditional multi-page website. The question you should ask yourself as the small business owner is: “Which is better for my business?”
Does your business strive on a few products and/ or services? Is your content concise and to the point or not overly technical? If the answer to those questions is yes then a one-page website is the ideal choice for you. These websites are simple, modern and are based on engaging images and text captivating the user. Within the past few years there has been a growth in the popularity of one-page websites, which are being adopted by well-known brands such as Hyundai and Sony for particular promotions. The down side to one page websites is that too much visual slows the page load time which may cause users to leave the page before it fully loads, losing the impact. Search engine optimization also becomes a task as there may not be enough keywords to boost your site to the top of search rankings.
If your audience is more traditional in nature and you need to present detailed, more technical information, then a one-page website would not be suitable for you. Multi-page websites help to spread technical information about your products and services. You can have a summary on your landing page and/or a featured product which links to another page with more details of the same product and/ or service. These websites are especially great for e-commerce type businesses where one needs to showcase each product individually. When choosing multi-page websites however, you must also be careful as more content does not always mean a better site. Today’s internet users are lazy and too much content on a site could result in users leaving the site without reading everything.
We hope this article helps to make your decision a bit easier. Both one-page and multi-page websites can be very powerful in their own way. The choice is yours to make as to which one will better sell your business to internet users.