With more new businesses popping up every day, it is getting harder and harder for business owners to build their brand, get themselves noticed and grow. With the start of this New Year, now is a great time for business owners to analyze their strategies for growth and push forward in a direction that offers the most return on their investment. The opportunities for growth are always greater where there is a larger number of potential customers and with more and more people using the internet on both desktop and mobile devices, it is by far the most probable place for acquiring new business.
With that said, in 2015 having a web presence for your business is crucial as it offers the most reach and therefore gives you the most potential for growth. Here are some tips that you and your organization can use to grow your business in the New Year.
Build a beautiful, highly functioning site
In today’s world, everyone goes online to research products and services before they contact the company, which means that you must make your presence on the web known. How do you get a web presence? Well the simple answer is to build a website. How will you make your site stand out so the consumers come back to you instead of your competitor? Make your site look good and be highly functional. If a user has any difficulty on your site within the first few clicks or just doesn’t like how the site looks, you have just lost a potential customer or client. Ensuring that your site is easy to navigate, loads quickly and is visually appealing puts you one step closer to much more business opportunities.
Optimize for mobile devices
In 2014, mobile devices where used more than desktop computers to find information and content on the web and this increasing trend of mobile usage will only continue in 2015. Business owners must now be aware of this trend and optimize their site for mobile usage. Here is where responsive design comes in. The goal of responsive design is to detect the visitor’s screen size and change the layout of the site accordingly. This gives your visitors a smooth experience on whatever device they may be viewing your site from. Taking advantage of this mobile trend will benefit your business in this New Year and the years to come.
Improve your search ranking
To get yourself noticed, you need to be easily found. To be easily found online, you need to ensure that your SEO (Search Engine Optimization) is good. SEO is the process by which you can affect the position of a website or webpage in the organic (none paid) result of a search engine. Ensuring that your business is high in the search ranking for your specific product or service increases the chances of users seeing you which in turn increases your chances of converting them into customers.
Develop your social channels
Social networks are a great way to expand your potential customer base. With more and more people using different social media channels, as a business owner it is important that you identify which channels are most important for you and develop them. Some advantages of social media for your business are –
- You can respond to problems and questions immediately: If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away.
- It’s free: If you handle your own social media management, running a social marketing campaign is as cheap as it gets.
- Your pool potential customers is exponentially larger: while marketing your product you are going to make a lot of connections through groups, pages and profiles. By posting links on these connection pages you can influence customers to check your site and this may even convert to a sale or new client.
- People are more receptive to your messages: People view sites like Twitter and Facebook as social networks, not marketing machines. This makes them more open to what you have to say.
Get noticed today!
Having a web presence is very important to growing your business especially now when internet research is the standard for finding information on all products and services. Your approach to web presence must be an informed one however and you have a lot of things to consider before putting your business online. We urge you to consider the points highlighted in this article, make smart decisions on your approach to the web and watch your business grow in 2015.