Mobile Marketing involves communicating with customers via cellular or mobile devices, either to send a marketing message in the form of a text message to introduce them to a new audience participation-based campaign or to allow them to visit your mobile website.
Let us explore some of the benefits of Mobile Marketing
The mobile phone is almost always powered on and near to its owner which means, he or she will receive the message at the very moment it is sent and can act on it. Even if the device is in standby mode, the user will receive the message once the device is turned on. This means you can reach potential customers wherever they are instead of having to wait until they have access to a computer and the Internet to view an email, or to even notice your business’ physical sign. You have 24/7 access to your customers but you still must to be mindful of the time messages are sent out.
Compared to television and radio advertising, mobile advertising is much cheaper. There is also no need to pay for postage, air time or print material, there is simply the fee for sending text messages. As the volume of messages to be sent increases the overall cost decreases, and in turn you can reach more people for less money.
Build Customer Relationship
Consumers are generally attached to their phones and use it for personal messages and conversations. If your advertising messages are tailored to meet the expectations of mobile users and two-way communication can be established, you can convey a sense of being friendlier. Customers can engage their favourite brands to build strong relationships with them and in turn be loyal to the brand and even encourage others to come on board.
Reach Target Audience
Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with different customer groups as users generally have to opt-in to receive messages. This form of marketing also gives the business owner the advantage of geo-location and sending location-specific messages to users, using GPS and Bluetooth technology. The more audience specific and relevant the content sent out, the greater the returns to your business.
Easy to Track User Response
User response to your mobile campaigns can be tracked almost immediately, results can be tracked by downloads, page visits, customer opt-ins, and many other methods, this of course will be dependent on the mobile marketing strategy adopted. Monitoring these results regularly can help you understand and analyse user behaviour and define ways in which your service can be improved.
Mobile marketing is here to stay and will continue to evolve. Smartphones and tablets are becoming more powerful and able to do many of the things that just a decade ago were impossible for a handheld device. Different strategies can be used to bring in potential customers and to keep existing customers. Have you adopted a mobile marketing strategy yet?