Digital marketing is the promotion of products, brands or services via one or more forms of electronic media and has become increasingly important for businesses within the last few years. The following are some helpful tips for creating a digital marketing strategy for your small business.
Create an Instagram Account
If you have not already made an Instagram profile for your company, go do it now! As of December 2014, Instagram was reported to have 300 million monthly active users. So why aren’t you already taking advantage of this potential audience and advertising your product on Instagram?
Boost your Facebook Posts
For as low as $5 USD, you can promote a selected Facebook post to boost your interaction with Facebook users. You should focus on posts that can yield the best results and boost those even on a small budget. With Facebook’s Edgerank Algorithm, the probability of your business appearing high in news feeds is very low, so boosting your posts will help your brand to be seen more often.
Search Engine Optimization (SEO)
By using suitable key phrases and keywords you can optimize your website to increase its rank in Google’s Search Rankings. Having an SEO strategy will increase your leads and grow your business faster as customers would be able to find your business more quickly when searching for services offered.
Email Marketing via newsletters
For this to be effective, your business should be sending out email blasts at least twice a month. Email marketing is one of the best digital channels for ROI (Return on Investment). The recent trend in this channel is mobile ready email templates, so you need to take this into consideration. If you have informative content that would be beneficial to subscribers, tell them via email.
Blogs serve well as content sources for Facebook, Twitter, LinkedIn and Google Plus, as well as for teasers for an email marketing campaign. By having better blog content, your web traffic will increase and your content will become more compelling to potential customers.
If you can adopt at least three of the above mentioned steps into your own digital marketing strategy, there is potential growth to be attained in your online market. Take your first steps to digital success today!