We’ve done some homework on social media and we came up with five of the most intriguing social media statistics for 2015 thus far. Using these statistics, we aim to help you answer key questions such as: what are the key channels to build your social media strategy on, and is your business properly leveraging this knowledge in order to create a successful campaign?
Facebook organic reach has dropped to 2%
Facebook’s current EdgeRank-style algorithm makes it nearly impossible for users to see and interact with a page’s post without ad dollars to back it. Facebook sources have unofficially warned community managers to expect this number to reach zero sometime in the foreseeable future. Allocating a portion of your marketing budget to Facebook advertising is vital to a successful social strategy.
Snapchat is growing at a rate of 56% a year
Snapchat is, hands down, the fasted growing messaging app and is proving itself to be an added value channel for both marketers and brands alike. Even though the Stories feature has been out for some time (and should be used by any marketer working with a budget), Snapchat has recently released a Discover feature – here lies the permanent home for brands who are willing to pay to be seen. Regardless of whether your brand pursues the free or paid route, Snapchat continues to be a channel that demands attention – making it an excellent addition to any marketing strategy.
Pinterest and Tumblr had largest growth in the past year
The amount of new users that join these platforms every day is out of this world (almost 120K if you’re curious!). Pinterest’s user base has grown by 111% and Tumblr’s user base has grown by 120%. These figures more than justify why marketers need to leverage these platforms in their social strategy. As image based platforms, Pinterest and Tumblr also see high levels of users’ engagement – a double win for any campaign!
Instagram has more engagement than Twitter
In previous years, working a solid influencer outreach campaign into your strategy through Twitter was a sure fire bet to quickly hit benchmarks for clients. While this strategy is still in line with best practices, Instagram has given marketers an additional landscape on which to create such a campaign. With a 50x higher user engagement rate, the platform is ripe for marketers looking to quickly build a following and stimulate the conversation surrounding a brand.
Facebook has the highest influence on purchase behavior
In 2013, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. In 2014, just 36% said that there was no influence. Now, 47% of Americans say that Facebook has the greatest impact on purchase behavior. Conversely, Twitter ranks the lowest at 5%. If you want to drive purchase behaviors within social networks, Facebook is the way to go.
So which channels will you build your social media strategy on? Let us know in the comments below.